For Agencies

New resources for National Adoption Week

Visit our image libraryNew images from our most recent photoshoot are now available for download in our image library. These include beach scenes, children with pets and animals and photos of adopters at an adoption panel.

National Adoption Week 2016 logos in all formats, with and without date.

Download our 2016 media pack containing detailed guidance and resources for engaging the media, using social media and event ideas.

Social Media

To help boost social media engagement over the week we’ve created the A-Z of adoption now available in our image library for use during the week as well as graphics with regional statistics of the adoption picture in your area.



regional adoption graphic

Show you #supportadoption by uploading our Twibbon to your profile as well as the Facebook and Twitter banners.

Facebook and Twitter banners

Press Releases

Regional press releases are now also available in our library.

Things you can do

As National Adoption Week approaches, here are a few things you can do to prepare:

We’ll be sending out weekly updates with more details on how to prepare for National Adoption Week. Click here if you would like to subscribe to our adoption sector email updates.


The following is the current schedule of activity planned for the week.

Sunday 16/Monday 17

National Campaign Launch – The Mirror will feature a number of children during the week who are currently awaiting adoption.

Radio and TV day – Gemma Gordon Johnson will conduct national, regional and local broadcast interviews.

#SupportAdoption wall of fame to be launched featuring all selfies sent in

We will also be timing our Thunderclap message to be launched early on Monday morning.

Social media activity will begin with latest assets from our library

Tuesday 18

National Adoption Week Awards

Child/ren featured in the Mirror

Wednesday 19

Meet the Adopter webcast live at 6:30pm – exploring rewards and challenges of parenting a child with additional needs.

Child/ren featured in the Mirror

Thursday 20

Exchange Day – Manchester

Child/ren featured in the Mirror

Friday 21

Child/ren featured in the Mirror