National Adoption Week is approaching and below are  a range of marketing materials to help you raise awareness of this year’s campaign and make the week a success.


Promote NAW and your events

Social Media

Boost your online presence with these ready made materials


Download adopter clips for use on your site or social media


To print out and make available at information events


In various formats for use in print and online


Promote NAW with each email you send

Share your #SupportAdoption selfies

Don't forget to post your #SupportAdoption selfies to Twitter, Facebook or Instagram during the week.

Download the placard

Promote your events

Are you holding an event that you need publicising? Send the details to us and we will post them in the Events section and on social media.

Send us your event details

How to guides

Helpful pointers to improve your recruitment strategy


First4Adoption and Adoption Agency performance statistics


First4Adoption provide a range of support services to agencies

National Recruitment and Matching Forum

In an effort to improve upon current strategy in the recruitment of adopters in England, the government has supported several initiatives to close the gap between adopters and the number of children waiting to be placed.

The National Recruitment and Matching Forum was created to support adoption agencies to recruit adopters for specific groups of children and to provide guidance on best practice. Guides produced so far include: