Department for Education publishes research into improving adopter targeted marketing methods

24 June 2014

The Department for Education are today publishing the results of their research aimed at looking at new ways of increasing the amount of adopters, especially for the children that are considered harder to place.

The report, ‘Identifying effective marketing methods to engage potential adopters’ details the research into the marketing practices of over 50 adoption agencies in an effort to identify best practice as well as making recommendations on how they can better engage with people who are most likely to adopt.

Findings were based around six key stages in the adoption journey that are seen as the vital areas at which marketing activity can play a vital role.

For more details on the research undertaken and its findings, a copy of the report can be downloaded below.


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