Resources Library
The following marketing materials have been created for you to supplement your local recruitment campaigns. You can narrow your search by media type using the filter below.
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LGBT adopter Mythbusting Social Media Post
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Older adopter Mythbusting Social Media Post
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Already Have Children Mythbusting Social Media Post
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Unemployed Adopter Mythbusting Social Media Post
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Disabled Adopter Mythbusting Social Media Post
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Single adopter Mythbusting Social Media Post
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Boy dressed as pirate with telescope at Adoption Activity Day
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Boy dressed as pirate next to paddling pool at Adoption Activity Day
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Children colouring in at Adoption Activity Day
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Children colouring in at Adoption Activity Day
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Building a tower at an Adoption Activity Day
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Boy in a hammock at an Adoption Activity Day
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Fiona & Neil talk about their adoption Video
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Single adopter Anita talks about her son Video
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Ian & Marcia talk about their girls Video
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Single adopter Anita talks about her son Social Media Post
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Ian & Marcia talk about their girls Social Media Post
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Mark & Deb talk about life with their sons Social Media Post
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Fiona & Neil talk about their adoption Social Media Post
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Mark & Deb talk about life with their sons Video
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Mum and boys baking poster for NAW
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Single adopter poster for NAW
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White couple poster for NAW
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Football
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Brothers
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Brothers
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Brothers
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Football
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Going to the park
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Fixing the bike
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Fixing the bike
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Tying shoelaces
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Baking
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Baking
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Baking
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Baking
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Baking
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Baking
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Baking
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Family
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Family
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In the garden
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In the garden
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In the garden
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Hugs
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In the garden
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In the garden
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In the car
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In the car
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In the car
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In the car
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In the car
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Packing for the holidays
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Packing for the holidays
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Packing for the holidays
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Phoning an adoption agency
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Phoning an adoption agency
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Researching
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Baby bouncer
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Baby bouncer
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Baby bouncer
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Teddy in the cot
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Playtime
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Holding hands
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Playing
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Playing
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Playing
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Playing
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Profile
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On the phone
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On the phone
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Family
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Family
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Family
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Lunchtime
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Lunchtime
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Out for a walk
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Out for a walk
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Profile photo
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Family
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Family
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Family
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Family
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Family
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Family
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Ice lollies
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Ice lollies
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Ice lollies
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Ice lollies
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Ice lollies
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Washing up
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Washing up
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Washing up
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Playing doctor
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Playing doctor
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Playing doctor
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Reading
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Social worker
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Researching
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Researching
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Social worker visit
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Social worker visit
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Social worker visit
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Social worker visit
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Social worker visit
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Happy
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Playing outside
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In a band
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In a band
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In a band
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In a band
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In a band
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In a band
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Hiding
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Family
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Family
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Teddies
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Family
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Family
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Family
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Family
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Family
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Swingball
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Swingball
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Boy
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Boy
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Homework
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Homework
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Playing on the computer
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Homework
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Playing on the computer
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Playing on the computer
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Playing doctor
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Homework
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Homework
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Homework
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Homework
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Homework
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Playing doctor
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Going to school
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Going to school
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Playing a computer game
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Playing a computer game
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Playing a computer game
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Playing a computer game
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Little gamer
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Little gamer
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Little gamer
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Little gamer
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Ready for bed
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Ready for bed
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Ready for bed
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Bedtime story
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Bedtime story
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Bedtime story
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Bedtime story
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Climbing a tree
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Climbing a tree
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Climbing a tree
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Climbing a tree
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In the park
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In the park
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In the park
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In the park
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In the park
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In the park
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Walking the dog
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Walking the dog
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Walking the dog
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Walking the dog
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Walking the dog
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Walking the dog
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Walking the dog
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Toothbrushes
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Playing in the lounge
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Playing in the lounge
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Playing in the lounge
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Playing in the lounge
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Playing in the lounge
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Playing in the lounge
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Playing in the lounge
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Playing in the lounge
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Playing in the lounge
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Playing in the lounge
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Playing in the lounge
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Outside the house
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Outside the house
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Couple outside their house
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Couple outside their house
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Couple outside their house
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Couple outside their house
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Couple outside their house
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Couple outside their house
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On the scooter
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Brothers
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Let me help you up
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Jump!
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Brothers
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Sitting on the bench
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Family on the bench
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Family on the bench
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Family on the bench
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Family on the bench
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Family on the bench
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Boy on a bench
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Boy on a bench
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Boy on a bench
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Boy on a bench
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Brothers
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Brothers
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Brothers hugging
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Brothers
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Brothers
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Brothers
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Brothers
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Brothers
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Brothers
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Brothers
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Brothers
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Brothers
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Brothers with the dog
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Brothers
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Outside the house
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Outside the house
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Outside the house
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Outside the house
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Outside the house
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Outside the house
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Outside the house
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Outside the house
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Outside the house
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Outside with the dog
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Sitting with ball
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Brothers
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Boy with dog
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Back to camera
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Football
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Football
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Riding my scooter
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Riding my scooter
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Riding my scooter
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Time outdoors
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Time outdoors
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Outside with mum
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Outside with dad
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Outside with dad
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Outside with the dog
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Outside with the dog
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Dusting off
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With the dog
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Football
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Football
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Playing ball
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Hi 5
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Hi 5
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Hi 5
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Hi 5
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Hi 5
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Playing on the bike
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Scooters and bikes
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Scooters and bikes
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Scooters and bikes
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On the scooter
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Playing outside
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Learning to ride a bike
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Learning to ride a bike
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Learning to ride a bike
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Learning to ride a bike
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Learning to ride a bike
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Learning to ride a bike
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Learning to ride a bike
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Learning to ride a bike
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Learning to ride a bike
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Learning to ride a bike
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Learning to ride a bike
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Meerkats
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Looking into the aquarium
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Family day out
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Family day out
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Family day out
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Family day out
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Reading a sign
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Looking at a poster
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Feeling sad
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Feeling sad
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Feeling sad
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Profile photo
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Profile photo
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Profile photo
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Putting on school tie
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Putting on school tie
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Going to school
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Going to school
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Going to school
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Ready for school
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Putting on school bag
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Packing bags for school
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Packing bags for school
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Packing bags for school
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Phoning the adoption agency
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Researching
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Calling an adoption agency
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Calling an adoption agency
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Sleeping boy on the couch
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Sleeping boy on the couch
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Anonymous boy
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Anonymous girl
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Anonymous girl
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Anonymous girl
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Looking at the cows
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Looking at the cows
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Cartwheel
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Gymnastic jump
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Having fun
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Afternoon tea
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Afternoon tea
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Afternoon tea
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Afternoon tea
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Afternoon tea
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Afternoon tea
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Afternoon tea
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Afternoon tea
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Making a funny face
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Family cricket
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Family cricket
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Family cricket
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Boy making a funny face
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Boy making a funny face
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Brothers
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FOOTBALL
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Football
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Holding Granny’s Hand
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Playing
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Playing
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Playing
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Playing
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Playing
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Playing
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Playing
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Playing
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Drawing
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Drawing
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Drawing
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Smiling
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Sitting with Granny
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Reading with Granny
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Reading with Granny
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Reading with Granny
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Hands
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Reading with Granny
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Drawing
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Coffee Cups
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Toothbrushes
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Toothbrushes
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Shoes
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Birthday Party
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Toothbrushes
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Fishing
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Reading Map
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Fishing
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Birthday Party
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Researching
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Playing
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Sitting Together
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Researching
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Researching
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Playing
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Researching
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Researching
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Birthday Party
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Researching
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Sitting Together
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Woodland Walk
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Woodland Walk
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Woodland Walk
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Woodland Walk
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Fishing
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Fishing
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Fishing
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Birthday Party
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Woodland Walk
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Sitting Together
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Sitting Together
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River
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River
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Sitting Together
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Sitting Together
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Bridge
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River
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Woodland Walk
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Shoes
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Birthday Party
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Fishing
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Birthday Party
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Reading Map
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Fishing
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Birthday Party
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Reading Map
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Pool Table
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Family
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Fishing
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Pool Table
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Adoption Panel
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Family together
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Family together
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Family together
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Family together
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Family together
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Shoes
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Shoes
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Shoes
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Shoes
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Summer Fun
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Summer Fun
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Summer Fun
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Summer Fun
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Summer Fun
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Summer Fun
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Summer Fun
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Summer Fun
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Summer Fun
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Summer Fun
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Summer Fun
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Summer Fun
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Summer Fun
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Summer Fun
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Summer Fun
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Summer Fun
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Summer Fun
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Summer Fun
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Summer Fun
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Summer Fun
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Summer Fun
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Summer Fun
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Summer Fun
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Summer Fun
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Summer Fun
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Summer Fun
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Summer Fun
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Fun on the beach
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Playing at Farm
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Playing at Farm
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Social worker at table
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Social worker at table
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Social worker at table
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Social worker at table
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Social worker at table
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Social worker at table
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Social worker at table
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Social worker at table
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Social worker at table
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Social Worker at table
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Social Worker at table
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Social Worker at home
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family at farm
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Family and animals
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Family with animals
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Family and animals
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Family with the animals
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Family at the farm
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Family with animals
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Family at farm
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Family with ice cream
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Family on bench together
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Father and daughters
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Family together
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Family and kite
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Family using kite
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Family with kite
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Family heads together
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Family and flowers
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Family in nature
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Family with flowers
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Family kite fun
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Family playing with kite together
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Family plays with kite
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Family playing together with kite
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Family playing with kite
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Family playing together
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Family walking in woods
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Children walking together
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Brother and sister walking together
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Walk in woodland
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Forest walk
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Family Walk
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Couple sitting together
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Making notes
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Parents playing with sons
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Family on bench
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Fun on bench
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Parents push children on swings
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Mum on swing with son
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Family playing on swings
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Mum and Dad pushing children on swings
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Family playing on swings
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Family on Seesaw
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Family in park
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Dad and sons playing
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Family playing at table
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Playing with mum and dad
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Family playing Jenga
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Family playing together at table
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Children playing away from camera
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Children looking away from camera
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Children looking into lens
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Children playing catch on bed
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Children playing on bed
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Looking into the camera
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Twins reading
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Twins
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Brothers
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Watching TV
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Brothers and sister
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Brothers reading on the rug
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Reading on the rug
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Family playing game on the tablet
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Cuddling on the sofa
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Watching TV
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Cuddling Mum
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Mum and daughter snuggle up
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Family watching TV
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Family on the sofa
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Smiling into camera landscape
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Smiling into camera landscape
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Feeling blue landscape
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Boy with bear
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Playing at the desk
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Boy with bear landscape
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Football in the park
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Football
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Football in the park
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On the zip wire
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Portrait
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Portrait close up
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Planning wide angle shot
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Making plans
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Working round the kitchen table
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Help with homework
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Helping with homework
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Doing homework
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Homework
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Boys at the table
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Sharing a fun moment
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Brothers
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Walking in the park
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Playing in the park
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Portrait of family in the park
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Family portrait
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Portrait of a couple
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Portrait
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Doing some research
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Everyone’s reading
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Father and son going out anonymous
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Family outing
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Family outing anonymous
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Family outing anonymous
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Family outing
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Smelling flowers
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Smelling flowers
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Father and son talking
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Dad with son
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Family selfie
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Traditional African dress
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Reading with a magnifying glass
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Tickling
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Tickling
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Having fun
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Talking things over
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Talking at the table
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Reading together
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Playing a board game
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Playing a game
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Smiling whilst reading the paper
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Reading and playing
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Little feet reading
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Playing a game in the lounge
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Playing a game
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Playing with sand
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Sand hands!
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Brother and sister sandpit fun
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Putting our heads together!
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Having fun on the park bench
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Picnic in the sunshine
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More lemonade?
// nothing here... ?> -
Cheers!
// nothing here... ?> -
picnic on the grass
// nothing here... ?> -
Family walks
// nothing here... ?> -
A family walk
// nothing here... ?> -
Heading home
// nothing here... ?> -
Mum, dad and son on park bench
// nothing here... ?> -
Final adjustments to the tent
// nothing here... ?> -
One more whack should do it!
// nothing here... ?> -
Hammering in the pegs!
// nothing here... ?> -
Helping mum with the tent
// nothing here... ?> -
Welcome to my playhouse!
// nothing here... ?> -
Pitching the tent
// nothing here... ?> -
Mum and son explore playhouse
// nothing here... ?> -
Getting ready for the picnic
// nothing here... ?> -
Mum and son in park with football
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Having a kick around with mum
// nothing here... ?> -
Dad and daughter sharing a snack
// nothing here... ?> -
Dad, mum and daughter play game
// nothing here... ?> -
Heads together
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Forever friends
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Having a giggle!
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Having a laugh
// nothing here... ?> -
Mum, son and daughter picnic outside tent
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Siblings with mum and dad in background
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Having fun at home
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Family relaxing at home
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Mum, dad and daughters watching TV
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Family relaxing
// nothing here... ?> -
Enjoying a cup of tea
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Family refreshment break
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Mum, dad and daughter playing a game
// nothing here... ?> -
Family game around table
// nothing here... ?> -
Hugging teddy
// nothing here... ?> -
Relaxing in the park
// nothing here... ?> -
Family fun in the park
// nothing here... ?> -
Girl snoozing with teddy bear
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Girl cuddles bear
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Cuddling up together!
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Cycling in the park
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Girls cycling in the park
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Siblings enjoy cycling in the park
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Siblings racing on bikes
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Behind the tree!
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Practicing the piano
// nothing here... ?> -
Dad and daughter doing the dishes
// nothing here... ?> -
Dad and daughter washing-up
// nothing here... ?> -
Single dad
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Dad with daughter on bike
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Dad and daughters on bridge
// nothing here... ?> -
Girl squeezes bear
// nothing here... ?> -
Bear hugs!
// nothing here... ?> -
Cuddles with bear
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Dad and son on slide
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Dad pushing son on go cart
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Dad pushing siblings on go cart
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Siblings on bike
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Father, son and daughter playing football
// nothing here... ?> -
Father, son and daughter enjoying picnic
// nothing here... ?> -
Mum and son pitching tent
// nothing here... ?> -
Having a cuppa!
// nothing here... ?> -
Family fun
// nothing here... ?> -
Family together
// nothing here... ?> -
Dad and son in playhouse
// nothing here... ?> -
In the playhouse!
// nothing here... ?> -
Welcome to my playhouse!
// nothing here... ?> -
Fun in the playhouse
// nothing here... ?> -
Boy snuggles teddy
// nothing here... ?> -
Boy plays with teddy
// nothing here... ?> -
Boy snoozes with teddy
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Boy with teddy
// nothing here... ?> -
Siblings go carting!
// nothing here... ?> -
Having a rest from football!
// nothing here... ?> -
Playful wrestling in park
// nothing here... ?> -
Siblings running in park
// nothing here... ?> -
Having fun at the sand pit
// nothing here... ?> -
Siblings playing in sand pit
// nothing here... ?> -
Siblings playing in park
// nothing here... ?> -
Enjoying a family picnic
// nothing here... ?> -
Having a picnic in the park
// nothing here... ?> -
Mum, dad and son having fun on park bench
// nothing here... ?> -
Fun on the go cart
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Family having fun in park
// nothing here... ?> -
Family playing football
// nothing here... ?> -
Family fun on go cart
// nothing here... ?> -
Family strolling in park
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Mum, Dad and children walking in park
// nothing here... ?> -
Family on picnic rug
// nothing here... ?> -
Holding mum’s hand
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Children with dad running in the park
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Dad and mum with daughters in park
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Dad and mum with daughters in park
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Dad and mum with daughters in park
// nothing here... ?> -
Dad and mum with daughter in park
// nothing here... ?> -
Dad with daughter in park
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Dad with daughter in park
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Dad with daughter in park
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Dad with son measuring height
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Dad with son measuring height
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Child baking
// nothing here... ?> -
Dad with son baking
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Dad and Mum with son playing with cuddly toy
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Dad and Mum with son playing with cuddly toy
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Dad and Mum with son playing game
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Dad and Mum with son playing game
// nothing here... ?> -
Dad and Mum with son playing game
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Dad and Mum with son playing game
// nothing here... ?> -
Dad and Mum with son playing game
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Dad and Mum with son playing guitar
// nothing here... ?> -
Dad and Mum with son crafting
// nothing here... ?> -
Dad with daughter in garden
// nothing here... ?> -
Mother with son on sofa
// nothing here... ?> -
Same sex couple with son reading
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Same sex couple with son reading
// nothing here... ?> -
Same sex couple with son reading
// nothing here... ?> -
Same sex couple with son reading
// nothing here... ?> -
Same sex couple with son play on tablet
// nothing here... ?> -
Same sex couple with son painting
// nothing here... ?> -
Mother with son playing game
// nothing here... ?> -
Same sex couple with son painting
// nothing here... ?> -
Same sex couple with son playing game
// nothing here... ?> -
Same sex couple with son playing game
// nothing here... ?> -
Same sex couple with son playing game
// nothing here... ?> -
Same sex couple with son walking to school
// nothing here... ?> -
Same sex couple with son walking to school
// nothing here... ?> -
Same sex couple with son walking to school
// nothing here... ?> -
Same sex couple with son walking to school
// nothing here... ?> -
Same sex couple with son walking to school
// nothing here... ?> -
Same sex couple with son walking to school
// nothing here... ?> -
Same sex couple with son walking to school
// nothing here... ?> -
Same sex couple with son walking to school
// nothing here... ?> -
Same sex couple with son and daughter walking to school
// nothing here... ?> -
Same sex couple with son and daughter relaxing on sofa
// nothing here... ?> -
Same sex couple with son and daughter reading
// nothing here... ?> -
Same sex couple with son and daughter reading
// nothing here... ?> -
Same sex couple with son and daughter reading
// nothing here... ?> -
Same sex couple with son and daughter reading
// nothing here... ?> -
Same sex couple with son and daughter reading
// nothing here... ?> -
Dad and son walking
// nothing here... ?> -
Dad with son in garden
// nothing here... ?> -
Dad with son eating at the table
// nothing here... ?> -
Dad son and daughter play video game
// nothing here... ?> -
Dad and son playing with remote control car
// nothing here... ?> -
Dad and son playing with remote control car
// nothing here... ?> -
Dad and son playing with remote control car
// nothing here... ?> -
Dad helping son and daughter with homework
// nothing here... ?> -
Dad helping son and daughter with homework
// nothing here... ?> -
Dad helping son and daughter with homework
// nothing here... ?> -
Dad helping son and daughter with homework
// nothing here... ?> -
Dad helping son and daughter with homework
// nothing here... ?> -
Dad helping son and daughter with homework
// nothing here... ?> -
Dad and daughter reading
// nothing here... ?> -
Dad helping son and daughter with homework
// nothing here... ?> -
Dad on tablet with son and daughter doing homework
// nothing here... ?> -
Dad on tablet with son and daughter doing homework
// nothing here... ?> -
Dad helping son and daughter with homework
// nothing here... ?> -
Dad helping son and daughter with homework
// nothing here... ?> -
Dad helping son and daughter with homework
// nothing here... ?> -
Dad helping son and daughter with homework
// nothing here... ?> -
Dad helping son and daughter with homework
// nothing here... ?> -
Dad helping son and daughter with homework
// nothing here... ?> -
Dad helping son and daughter with homework
// nothing here... ?> -
Dad and daughter walking
// nothing here... ?> -
Dad and daughter walking
// nothing here... ?> -
Dad and daughter homework
// nothing here... ?> -
Dad and daughter reading
// nothing here... ?> -
Daughter reading to Dad
// nothing here... ?> -
Remote control car
// nothing here... ?> -
Same sex couple on sofa with son and daughter
// nothing here... ?> -
Same sex couple with son and daughter reading
// nothing here... ?> -
Same sex couple with son and daughter reading
// nothing here... ?> -
Same sex couple with son and daughter in the kitchen
// nothing here... ?> -
Dad with son and daughter eating at the table
// nothing here... ?> -
Dad with son and daughter eating at the table
// nothing here... ?> -
Same sex couple with son and daughter eating at the table
// nothing here... ?> -
Same sex couple with son and daughter eating at the table
// nothing here... ?> -
Same sex couple with son and daughter in the kitchen
// nothing here... ?> -
Dad with son and daughter in the kitchen
// nothing here... ?> -
mum and girl watching TV
// nothing here... ?> -
mum and girl watching TV
// nothing here... ?> -
mum and girl watching TV
// nothing here... ?> -
mum and girl reading together
// nothing here... ?> -
Mum and girl playing cards
// nothing here... ?> -
mum and girl playing cards
// nothing here... ?> -
mum and girl looking at a tablet
// nothing here... ?> -
Mum and girl walking in park
// nothing here... ?> -
Mum and girl walking in park
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Mum and girl colouring
// nothing here... ?> -
Mum and girl colouring
// nothing here... ?> -
Mum and girl colouring
// nothing here... ?> -
Mum and girl in park
// nothing here... ?> -
Mum, Dad and girl walking in park
// nothing here... ?> -
Mum and two boys playing in park
// nothing here... ?> -
Mum and boy blowing bubbles
// nothing here... ?> -
Mum and boy blowing bubbles
// nothing here... ?> -
Girl playing with loom bands
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Girl playing with loom bands
// nothing here... ?> -
Girl jumping on a bed
// nothing here... ?> -
Girl jumping on a bed
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Girl jumping on a bed
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Boy reading
// nothing here... ?> -
Boy reading
// nothing here... ?> -
Boy playing with toys
// nothing here... ?> -
Boy playing with toys
// nothing here... ?> -
Boy gaming
// nothing here... ?> -
Dad and daughter watering the garden
// nothing here... ?> -
Dad playing with boy on scooter
// nothing here... ?> -
Dad reading to boy
// nothing here... ?> -
Child with teddy
// nothing here... ?> -
Child playing with toy dinosaurs
// nothing here... ?> -
Boy cuddling a teddy
// nothing here... ?> -
Boy cuddling a teddy
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Boy cuddling a teddy
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Boy playing with a toy dinosaur
// nothing here... ?> -
Mum and boy drawing on blackboard
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Mum and boy drawing on blackboard
// nothing here... ?> -
Boy drawing on blackboard
// nothing here... ?> -
Boy drawing on blackboard
// nothing here... ?>
These materials are only to be used by adoption agencies across England, and for the sole use of promoting adoption. Images must not be relicensed to third parties for their use (apart from in the commission of producing materials for promoting adoption as directed by an adoption agency). By downloading these materials, you agree to use them as stipulated in our Marketing resources guide . Failure to adhere to this will result in the breach of usage rights.